Applied Comfort transforms corporate identity for future brand growth
Applied Comfort Products Inc has revealed a fresh new look to reflect the company’s approach to quality and innovation.
The leading Packaged Terminal Air Conditioners (PTACs) brand has revitalised its corporate identity with a modern design to support its continuous growth plans across the USA and Canada.
Carole Keane, Applied Comfort marketing director, said: “Applied Comfort is one of the most respected names in the heating, ventilation and air conditioning sector, trusted by customers to deliver affordable, high quality, sustainable products to enhance the comfort of their environment.
“We felt it was time to evolve and update the visual presentation of the brand, bringing it into line with the creativity and innovation of the Applied Comfort team.
This confident new look introduces a modern typeface and logo – a representation of the waves of comfort provided by our products. We are also working on a new company website, making it easier for customers to compare products, search for a local distributor or service support, and keep up-to-date with Applied Comfort news.”
Established in 1995, Applied Comfort Solutions – part of the international Carver Group – designs and manufactures class-leading, energy-efficient PTACs at a modern production facility in Cambridge, Ontario.
The company boasts a specialist team, dedicated to delivering unmatched customer service.Carole added: “Refreshing the Applied Comfort brand is an exciting milestone in the company’s growth strategy, complementing the ongoing work to bring the highest quality product design, manufacturing and service to customers old and new.
“We are very proud of the new look which we believe drives a new direction for the organisation and differentiates us from competitors.”
Manufactured in Cambridge, Ontario, Applied Comfort’s broad model range of class-leading PTACs are developed from original equipment manufacturer (OEM) specifications and are available in electric heating/cooling, heat pump or hydronic formats.
Applied Comfort (www.ptacs.com) is part of the international Carver Group, which manages competence centres for research and development, manufacturing and project management in order to create innovative heating, ventilation and air conditioning (HVAC) solutions for a wide range of market sectors including retail, industry and the public sector.
The group, which includes the Biddle Climate Solutions and Thermoscreens air curtain brands, has representation in 50 countries